Case study – DO-IT
DO-IT was founded in 1991 by Poppe Braam, driven by a strong commitment to stimulate organic farming and build up sustainable trade relations with farmers in developing countries and buyers in Europe. The company built up relationships with 170 suppliers in more than 20 countries in Asia, Africa and Latin America, from which DO-IT buys over 850 products; from nuts, quinoa, dried fruit and sugar to rice and olive oil. The company works very closely with local farmers and cooperatives and shares knowledge about organic farming practices. DO-IT has also launched two consumer brands – La BIO IDEA and Amaizin – which are available in European health-food stores.
Triodos Organic Growth Fund has taken a minority stake in DO-IT. The fund’s long-term investment from Triodos Organic Growth Fund supports DO-IT in its ambition to considerably increase the offering in organic products and improve the position of local farmers.