Triodos Bank has a clearly defined mission derived from its articles of association and works according to the values that are described in its business principles. Within the organisation, there is a lot of investment in co-workers’ training, awareness raising and involvement with the topics and principles that are most important to Triodos Bank. Triodos Bank’s reputation is a strategic pillar, as confidence in Triodos Bank is vital to its provision of services. Triodos Bank’s reputation is very important, so any risks to it are managed very carefully. Key for Triodos Bank reputation is ‘Walk the talk’. The achievement of this includes training of co-workers, reporting all related activities as transparently as possible, and carefully choosing partners for collaboration. In times of crisis, Triodos Bank’s aim is to provide timely and accurate information and to actively communicate on any issues.